If you have seen the Arnold Schwarzenegger movie ‘Jingle All the Way’ then you will know about the struggle to get the in thing at Christmas.
Of course every child is different and Christmas lists rarely match up but once every so often a toy becomes so popular and gets so much publicity that it seems everyone wants it. When this happens toy shops who have been driving the promotion might find their stocks a little lower than expected and before long people are trading the toys online for inflated figures.
Here are some of the most popular toys that the UK has seen at Christmas time in recent years. They might not have come to the point of the drama portrayed in the movie but there is always that worry for parents that they won’t be able to get the present their child wants for Christmas.
2013 saw the rerelease of The Furby. Initially it was extremely popular following its release in 1998 and was the most sought after toy that year and a 2013 revamp saw a Christmas scramble to secure the toy. This makes it the only toy to have been the most popular Christmas Toy twice.
Christmas of 2007 saw Iggle Piggle from In the Night Garden become the most popular toy with toddlers craving the soft toy.
2006 saw the interactive games console, the Nintendo Wii become the most popular Christmas gift.
2001 was the year of Bob the Builder. Not only was the toy the most popular gift of the year but the theme song also made it Christmas Number 1 in the UK charts.
1997 saw two hugely popular toys sharing the top spot. The phenomenon of the Teletubbies saw the toys of Dipsy, Lala, Po and Tinky Winky share the number one spot with the electronic pet, the Tamagotchi. The Tamagotchi let its users digitally feed, walk and look after little computer pets.
1996 was the closest we got to a real life Jingle All the Way with Buzz Lightyear from Toy Story selling out all over the UK.
It is unlikely we will see another phenomenon like that with suppliers being ready to capitalise on the popularity of toys. There might be limited stock and a short wait but companies won’t let themselves miss out on huge potential profits should toy sales go through the roof again.